Paid Search Engine and Free Search Engine Advertising
Paid listings generate revenue for search engines, which in turn helps them provide unpaid editorial listings to searchers for free. Using a pay per click ad campaign can help you reach some of your most qualified prospects for your business. Visit our
Free Search Engine advertising page to save lots on money advertising your web site.

Banner Ads
Banner ads are the small rectangular advertisements that appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if you click on them, your Internet browser will take you to the advertiser's Web site.

Electronic Newsletters
Electronic newsletters are the most effective and affordable way to cultivate customer relationships, shorten sales cycles and generate new revenues.

Offline Advertising
To make sure your message gets to the right people, you can advertise offline in local newspapers, on local TV, magazines, and radio stations. Magazines are proven to be the best because they can be viewed now and later and by others.

Drive Traffic to Your Web Site Take advantage of links. Having links on your web site enhances the value you offer your clients. If your construction company targets health care owners, include links to sites that might interest healthcare owners i.e. associaions, trade publications, etc. These links will also encourage others to link back to your web site. The more sites linking to you, the more attractive you'll appear to the search engines.

Quality Web Traffic
The most successful Web sites target their efforts to a narrowly defined audience. The possibilities of online success are endless through a never-ending stream of unique, highly targeted website traffic. No matter what your level of online marketing knowledge is, a steady stream of web visitors canbe provided who are already searching for what you're selling.

Know Your Audience
Start by narrowing your audience and learning who they are. The answers to the following questions will identify your ideal Web visitors—the visitors to whom you should direct all of your efforts.

• • How old are they?
• • Where do they live?
• • Which causes do they care about?
• • What do they do for a living?
• • How much money do they have?
• • Are they already online?
• • If so, which Web sites do they visit?
• • What keywords would they likely use to search for your products?

Develop a Web Site Marketing Plan
Now, consider how the following tools of your marketing plan can be used to reach your audience:

Search Engine Traffic
Search engines respond to billions of keyword searches. With a little planning, you can capture a piece of the Web site traffic generated by the top Internet search engines.

Blogging
A blog, a contraction of the term "Web log" is a Web site, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. More people than ever are reading blogs. You can drive traffic to your Web site by creating a blog that people love to read.

Advertising
Like any business, ecommerce Web sites benefit from advertising and marketing to boost sales. By mastering a few basics, it’s easy to develop and execute an advertising campaign for your Web site

Email Marketing
There are sophisticated, affordable, and user-friendly tools can kick your bulk email marketing to the next level. Make sure that the service you use has spam filters.

Publicity
Getting a trusted publication to tout your business or organization in the news can be even better than advertising. Press releases and events can help you gain free publicity that promotes your Web site.

Affiliate Programs
Amazon.com is a great example of a Web site that built its reputation with a little help from its friends. You can follow its lead by joining or creating an affiliate program to help send visitors to your Web site.